What Is The Best Day (And Time) To List Your Home for Sale?

Have you ever wondered, what’s the best day to list a home for sale? Well in the dynamic realm of real estate, every detail counts when it comes to maximizing your property's visibility and attracting potential buyers, so if you haven’t asked the question yet, you should! One often overlooked but crucial aspect is the timing of your listing. In this blog post, we will explore why we feel Thursday nights at midnight could be the secret weapon to a successful home sale. Moreover, we'll delve into the unique approach at our brokerage, where we've embraced not only this insomniac listing lifestyle but also the hashtag #WeListAtMidnight to signal a distinctive and effective strategy to the public to help spread the word. So…Why Thursday Nights at Midnight?

 

 

Understanding buyer behavior is crucial when planning the perfect listing time. Thursday nights are strategically chosen for their proximity to the weekend. Potential buyers, having finished their workweek, often dedicate Fridays throughout the day to browsing online listings in anticipation of weekend open houses and showings. By listing your home just as their interest peaks, you position your property in their line of sight when they're most likely to engage. It also puts yours at the top of their mind and list. 

 

Midnight serves as the starting point for a new day in many online platforms and the Realtor’s MLS systems. This gives your listing a fresh and prominent position when prospective buyers start their Friday morning searches. Making your listing much more in demand than say a 5 day old listing from the beginning of the week that still hasn’t sold yet and “must not be that good of a deal, if it’s been on the market for 5 whole days.” Buyers will rush to want to get to the freshest listing to try to get the potential good deal before other potential Buyers.

 

#welistatmidnight

 

So many people overlook this, so to further amplify our message and to get this message out there to consumers we even created a unique brand around this. To help promote this we’re using the hashtag #WeListAtMidnight across our social media channels. This distinctive hashtag not only adds a personalized touch to our marketing strategy but also creates a sense of urgency and exclusivity when pre-listing our homes throughout the day on Thursdays...We encourage our audience to engage with the hashtag, share their experiences, and spread the word about our unconventional but effective listing strategy.

 

Homes listed on Friday are 12 percent more likely to sell within 90 days, and Friday-listed homes are also likely to be toured 19% more by potential buyers, according to a study by Redfin. They analyzed sales data from over 1 million listings over an almost 2-year time period. Homes listed on Friday or Thursday tend to sell for slightly closer to the original list price too according to this study. 

 

Time and time again this strategy proves effective. We always strive to get our listings staged by Tuesday the latest, photography on Wednesdays, pre-marketing on Thursdays, and then #welistatmidnight. After that, our showings begin on Friday, although we try our best to have as many of our showings lined up for the same time as our open houses on Saturday and Sunday to increase the activity at the same time and create a sense of urgency for Buyers. Nothing gets you to write an offer on your dream home faster than seeing 10 other Buyers walking through it and thinking their going to buy your dream home out from under you.

 

 

In the ever-evolving world of real estate, innovation and strategic thinking can set you apart. By strategically choosing Thursday nights at midnight to list your home for sale, you position yourself for success in a competitive market. Every edge in this market counts so it’s important to take advantage of every little thing you can do to not only increase the speed at which your home will sell, but also the price it sells for. So, take the plunge and discover the potential of this unconventional but effective listing strategy for maximizing your home's visibility and attracting the right buyers. #welistatmidnight